A Netflix recently announced the end of the ad-free base plan in two key markets: US and UK. This decision comes after the suspension of the same option in Canada.
Now, new subscribers to the streaming service will have to choose between the Standard and Premium if they want to avoid being interrupted by “commercials” while viewing their programs and films.
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Before being discontinued, the basic plan offered videos in HD resolution (720p) and had a cost approximately $9.99 in the US and £6.99 per month in the UK (R$47.98 and R$43.81 in conversion direct).
With the measure, the most accessible option becomes the Standard plan “with ads”, however, this also does not allow the download of content to watch offline, unlike the previous option.
With the end of the basic ad-free plan, users who previously chose this option now have two alternatives: upgrade to one of the available plans or stay on the subscription until they decide to cancel their account.
Netflix spokeswoman Kumiko Hidaka, in a statement to The Verge, stated that the values offered by the platform are even more affordable when compared to the values offered by the competition.
Importantly, Netflix already adopted an approach where the basic ad-free plan was “hidden” during the subscription process. signature.
To visualize this option, the user needed to access a specific page where all the modalities were displayed, which made the choice more difficult.
With the move to the ad-free Basic plan in the US and UK, the most recommended option for new subscribers is now the ad-free Standard plan.
This plan costs USD 15.49 in the US and £10.99 in the UK (approximately BRL 74.40 and BRL 68.88 respectively, in direct conversion).
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