Food marketing is considered a serious problem for younger generations because, in the view of many specialists, would be inducing children, adolescents and young people to consume harmful foods, full of fats, sugar and salt.
The World Health Organization (WHO) itself has communicated new guidelines on how to protect children from this type of communication.
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According to the WHO, it seems, the previous appeals were not as effective as imagined. After all, virtually no government has put in place strong and comprehensive policies to prevent this kind of risky health disclosure and stimulus.
"Aggressive and widespread marketing of foods and beverages high in fats, sugars and salt to children is responsible for unhealthy dietary choices," said Dr. Francesco Branca. He is the director of the UN health agency's Department of Nutrition and Food Safety.
As the WHO points out, food marketing is a dire threat to public health around the world. This type of practice directly influences the consumption of certain types of products by children and adolescents across the planet.
The recommendation is based on a thorough review of the evidence on policies to restrict aggressive communication, taking into account contextual factors.
Furthermore, it is worth mentioning that food ultra-processed, such as sausages, hams, salamis and others, have already been classified in the same category as cigarettes.
The WHO itself was the one who made this classification within the degree of risk it poses to a person's life. Especially in the case of children, the problem can be even more serious.
The agency advises that governments must have what are called 'mandatory policies' in order to classify the profile nutritional of foods during food marketing actions.
It would be something similar to what happens with movies, which have age ratings. More than that, it can be compared to tobacco advertising, which has life-threatening warnings.
Thus, each country would be in charge of establishing its policy guidelines for food marketing. Finally, the WHO cited the Convention on the Rights of the Child to use as a reference in this claim for the health of future generations.
