Studies that identify the behavior of generationZ, which is formed by those who were born between 1995 and 2005, are still very recent. The use of the internet and digital devices, in addition to the way of accessing information, differentiates this group from the others. And that's not all! New study reveals the alcoholic drink he consumes the most.
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While the previous group, that is, the generation X shows a greater proximity to beer and vodka, younger people are different because they appreciate something lighter. It's about the wine. A drink that is more related to formal social events and that refers to sophistication and professionalism.
Beer, for example, is seen as more bohemian.
At least that's what the annual report shows Drizly Consumer Trend Report
In fact, these young people show a greater desire to increase the variety of types and try wines from hitherto unknown producers. In this way, they are closer to diversity in the production of the drink than to using it to rectify a social status.
As we all know, this drink is linked to a great tradition of consecrating older vintages, where there is consideration of the fermentation process as a guarantee of quality; however, as this is not of great interest to this generation, the expectation is that the industry will begin to change its production methods.
Therefore, the expectation is that in the coming years there will be a greater focus on the diversity of flavors and also more experimentation in formulas and recipes. Until then, everything can change, since the relationship of young people with their preferences tends to change more than the others.
