Lancôme, a company specialized in cosmetics, carried out a survey, in partnership with the IPSOS institute, to understand how people belonging to generation Z are doing.
In particular, the results indicate that 47% of Brazilian women of this generation prefer not to post on the internet. The reason is not believing that the content produced can be relevant in any way.
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More than that, research indicates alarming data, which suggest that this same portion of women may suffer from the so-called imposter syndrome.
It is a mental condition in which people must fight the constant feeling of insecurity and anxiety, as they believe they are a fraud.
This happens to even the most successful influencers and professionals.
The actors who are part of the influencer market in the country and the people who also want to be part of it show symptoms of the same syndrome.
The research points out that 29% of the interviewees fully identify with the following statement: “I feel that what I post is not relevant enough when I see content from famous influencers.” When the cut is made directly on generation Z, this percentage jumps to 39%.
The research suggests that all this fear may be related to the perception of self-image.
Much because of this, half of women claim to use filters like those of TikTok, which soften expression marks, wrinkles or other aesthetic features of the body.
If insecurity is present in Generation Z, there is another encouraging fact. 85% of respondents say that female figures have autonomy and respect in the digital environment.
This indicates that the influencers created a female domain capable of extending to society outside the internet.
The survey data also reinforce the need for a healthy distance from the digital universe, since generation Z is the most marked by the presence of the internet in everyday life.
In parallel to this, more and more research, such as the one we cited, points out that individuals of this generation are the “champions” in presenting anxiety disorders and depression.
