The domestic routine with hygiene and the use of cleaning products of Brazilians is a very curious factor that deserves to be analyzed. Research reveals that, in all, 8 cleaning products are used in the daily lives of these people and fragrances are highlighted when choosing.
see more
These are the 4 zodiac signs that love solitude the most, according to…
There are some dog breeds considered perfect for people…
Detergent is the most used cleaning product among Brazilians, according to surveys by Flora, owner of brands such as Minuano, Assim and Brisa, by Opinion Box.
Among the 8 cleaning products used on a daily basis by Brazilians, the most common in domestic cleaning are liquid detergents, disinfectants and washing powder for clothes.
The brands adapt to the wishes of the consumer, who is extremely present in the Brazilian territory. “The consumer dictates the rules. They are clear about their needs and it is up to us, the company, to create alternatives that make them choose a brand in to the detriment of another and, mainly, to surprise them", says Samir Jarrouj, Business Director of the Home Care Unit of Flora.
In addition, through other researches, the company also discovered that in front of the shelves, the fragrances, the more sustainable packaging and impulse buying are the factors that most lead people to purchase products.
Fragrances are the main factor
The smell has a very strong presence to define a purchase of a cleaning product, and to prove this, the company decided to carry out a survey with 520 people spread throughout Brazil.
In this way, the company was able to realize that 66% of respondents say that the emotional connection with the fragrance is the most determining factor in choosing which product to take home.
Of the 66%, 53% seek to standardize the Perfumes among cleaning products, that is, these people want that even with different functions, the products have similar smells.
The surprising news is that men lead the survey when it comes to smell standardization.
When it comes to products for washing clothes, the durability of the smell has greater weight. Furthermore, lavender floral fragrances are preferred by 51% of respondents.
“… The 'feeling' of a clean house-clothes goes beyond touch, it's also in the sense of smell. We maintain an annual investment of, on average, R$10 million in research & development to seek new trends”, explains Samir Jarrouj.
