In 2021, more precisely in the month of April, the company apple started demanding that apps used by iPhones and iPads have explicit permissions to users regarding the use of data in advertisements.
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This update, in theory, is not just a “shitty update”, this change affected directly applications that use Apple devices as a way to boost their revenue advertising.
In this sense, a survey carried out by Lotame, released by Business Insider, estimates that the impact must have been of almost 16 billion in the revenues of four large technology operations in 2022.
Including, the group in which the sums of losses give this value are: Meta, Youtube, Google's own platform, Snap and Twitter. However, who leads this ranking (and this is not a positive point) is Meta.
According to the study's data, the loss of the company commanded by Zuckerberg is around 12.81 billion, that is, 9.7% of the company's revenue projected for 2022.
Taking this into account, it's no wonder that Meta is in a strong drive to implement new means of raising money that is not linked only to advertising.
The company is coming up with several new features, such as investments in NFTs, investments aimed at its own currency to be used on both Facebook and Instagram. In addition, the company has one of the greatest ambitions of the 21st century, the implementation of a virtual world.
Geographer and pseudo writer (or otherwise), I'm 23 years old, from Rio Grande do Sul, lover of the seventh art and everything that involves communication.