The North American store Forever 21 is closing its activities in Brazilian territory. The retail chain, which has been operating in the country since 2014, announced a sale on its social networks, with everything at half price.
As published by Estadão, the prediction is that the retail chain will no longer receive parts after the end of its liquidation, which is estimated to end next Sunday (19), the same date as the closure of 15 company units in the Brazil. the network was declared bankruptcy shortly after a lawsuit suffered in the United States.
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Although it contributed to Forever 21's success, for a long time the parts that were quickly passed on at very low prices may have been one of the reasons for the company's downfall. The lack of vision for changes in the way of consuming and for the advancement of e-commerce led the company into serious difficulties.
The retailer's situation is emblematic in the context of changing habits of North American consumers. The chain had giant stores in the best addresses in the United States, such as Times Square in New York. The company went from 7 to 47 countries in less than 6 years, which made the business vastly complex.
However, with the advancement of technology and online shopping, shopping malls and large department stores suffered a major impact in the drop in visits and sales.
Forever 21 filed an injunction for bankruptcy in the United States. At the time, the company, headquartered in the city of Los Angeles, reported that approximately 350 chain stores, 178 of which in the United States, would have their activities closed. However, it wanted to preserve its operations in Latin America.
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