How much does it cost to open a Chilli Beans franchise?

This brand is already very well established in the Brazilian market and in retail in almost all cities. Chilli Beans is a formula for success: in fact a brand that has good results wherever it goes and, therefore, it is quite a franchise to invest in. If you want to know more about the brand and how much it costs to be a Chilli Beans franchisee, then keep reading!

Its creator is businessman Caito Maia, one of the “sharks” of the Shark Tank Brasil program. He has been in the Brazilian market since 1996 and his idea for the Chilli Beans business model started in 2001.

Thus, Chilli Beans has 20 years of history and has a very well-consolidated market with more than 900 stores throughout Brazil and 30 units around the world.

About being a franchisee

The company offers 3 categories of stores: on the street, in malls and kiosks, each with its own specifications:

• To have a store on the street, you need a space of more than 20m² and this establishment will have a large variety of products, including the possibility of making eyeglasses (exclusive item for road);
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• The stores in the mall need an area of ​​35m² and a good amount of products. As it is located in a mall, its movement is constant and it has a great financial return;
• The kiosks, in turn, have few products, but are often attractive to passers-by, as the customer does not need to enter any store and the items are easy to see. It is the smallest of all: with its 9m² and has its advantages in terms of low cost and good financial return.

costs

Each store formats have their required values ​​to get the ball rolling:

• Street store requires an investment of R$170,000;
• Store in the mall requires an investment of R$ 200,000;
• Kiosk requires R$ 120 thousand.

This value already includes the work/renovation of the space, furniture, stock, trousseau and the franchise fee. However, we have other fees for being a franchisee, such as:

• 3% of your billing will be used to pay an advertising fee;
• 15% already included in the price of the merchandise to pay royalties.

Their average earnings expectation is around BRL 50,000, with an expected return on investment between 18 months and 36 months.