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'Sushi Terrorism': The Unhygienic Challenge That Crippled Restaurants in Japan

In restaurants in Japan, it is very common to serve food on rotating conveyor belts. But what seemed like a good idea for the establishments became a real headache. Recently, videos of people performing unsanitary acts went viral on the internet and caused big problems.

Check now for more information about the challenge that became known as “sushi terrorism“.

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The trend of sushi terrorism

In fact, existing trends on social networks are very interactive and attract a huge audience, as they are a lot of fun. However, some go beyond and extrapolate the limits, bringing serious consequences. An example of these trends is the “sushi terrorism” challenge.

The challenge is to go to a sushi chain and practice unhygienic acts with other customers' food. Basically, the person has to lick their hands and pass it on the sushi plates and even the glasses that pass by the conveyor belts in restaurants. This “joke” went viral on the internet, and the results were not pleasant.

Consequences of the “joke”

The main negative impact was in relation to one company. In a video, you can see a person committing "sushi terrorism".

【悲報】回転寿司炎上界隈に新たな挑戦者あらわる
今度はスシローで醤油さしや湯飲みをベロベロ舐めまくり&回る寿司にも唾タッチ pic.twitter.com/RMUk3caZQE

— 滝沢ガレソ🪚 (@takigare3) January 29, 2023

Food & Life Companies Co Ltd, owner of the network where the video was recorded (Sushiro), saw its shares fall by 4.8%. In addition, with the great repercussion, there is a high probability of impact on the movement of the chain's restaurants, where sales may drop considerably for months.

Another video shows a young man playing Russian roulette with toothpicks, so he puts one of them in his mouth and returns it to the container.

【悲報】外食ヤバ客界隈に新キャラ参戦
今度は焼肉屋にて使用済みの爪楊枝をケースに戻す新技『爪楊枝ロシアンルーレット』を考案
ヤバ客だけでそろそろスマブラが作れそうと話題に#SDGspic.twitter.com/Sx2dXFW02U

— 滝沢ガレソ🪚 (@takigare3) February 3, 2023

Security measures

Due to the events, companies started to make some changes. The place where the first video was recorded discarded the idea of ​​putting the food on the mats. The solution found was to send images on the plates and then people choose, eliminating the risk of eating food adulterated by someone else.

In addition, contact with food on the conveyor belt will be reduced by installing acrylic plates. Furthermore, other companies endorse the need to punish those responsible and are identifying them with the help of technology.

Reading, English, Math and more activities
Reading, English, Math and more activities
on Aug 05, 2023
Reading, English, Math and more activities
Reading, English, Math and more activities
on Aug 05, 2023
Reading, English, Math and more activities
Reading, English, Math and more activities
on Aug 05, 2023
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