Content creators will now have one more option to earn money from youtube. The video platform intends to pay up to US$ 10,000 per month, around R$ 50,000.
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Payment will be used for content that goes viral on the new Youtube Shorts tool. The idea is to bring to the platform what TikTok does very well: popular videos.
According to the website The Verge, the estimate is to invest US$ 100 million throughout 2022. The first payments should start to take place in August 2021.
Despite the amount filling the eyes of content producers, payment is not a guarantee. This happens, therefore, the billing will depend on how many people are making and watching the Shorts. In addition, the breeder's location also impacts the amount you will receive.
In addition to the above requirements, videos must be original. That is, it is not allowed to use reuploaded or watermarked videos from other networks.
The good news is that the resource is present in 10 regions, including Brazil. The United States (USA) and the United Kingdom also participate.
Traditionally, YouTube has paid content producers through advertisements. Advertising pieces are reproduced in videos and depend on the channel's audience. With Shorts, payment is based on the relevance of the content produced.
In this way, the payment takes place in a direct way between Youtube and the creator. Thus, the Shorts Fund will be replaced by a “long-term, scalable monetization program”. That's what Neal Mohan, director of products at YouTube, says.
The new form of earning should be increasingly common within the platform. O TikTok and Snapchat are examples of how the logic works. Creators are paid according to the popularity and relevance of what they publish. Despite being more lucrative, there is not as much transparency in how the payment process works.
Mohan also stresses that creators will not be required to use Shorts to monetize content. “If the creator wants to do that through a two-hour documentary about a particular topic they are passionate about, YouTube should be the place to do it. If they want to make it through a 15-second short, which mixes their favorite hit from their favorite artists, they should be able to do that,” he concluded.
