Last month, Coca-Cola introduced a new limited-edition flavor inspired by space. And the news seems to keep coming. More recently, the company announced a new “pixel” flavored soft drink, which has intrigued consumers in Latin America who will be able to have access to this unconventional drink in a limited. Check now for more details about the new flavor of Coca-Cola.
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Coca-Cola Zero Sugar Byte gives the pixel an intangible flavor. According to the company's marketing management, the new Coca-Cola flavor is based on what consumers already love and know, but with a plus of bright starts and refreshing finishes.
Following the lines of the company's new innovation division, Byte is the second drink – after the space version Starlight – from Coca-Cola Creations. This can be seen as an incentive for the brand to promote its flagship product, Coca-Cola, which should therefore pull outdated products such as the Tab from the market.
This process is accompanied by the development of unique flavors for a limited time and the launch of attractive marketing campaigns to promote them.
As in Mexico and Argentina, the new product arrived in Brazil recently. While other Latin American countries such as Chile, Colombia and Paraguay will receive this month. And, like the Starlight version, which is only available in certain countries, the available quantity has not been disclosed. The only information released by the company is that e-commerce sales will depend on the duration of stocks.
Therefore, this product is attracting the attention of many consumers, especially Brazilians, who want to enjoy this drink!
