Since the internet was created, the need to connect with people virtually has only increased. Social networks have existed since the 90s, but they worked in a much simpler way than we interact with them today. Currently, there are billions of people using social networks in the world, making companies invest more and more in resources to create news and conquer this very engaged public.
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This is how the Metaverse emerged, which is a cluster of social networks gathered in a single universe. It brings a very innovative technology, in which people will be able to live a digital life and be everything they want.
Big companies like Coca-Cola, Gucci, Nike, Adidas and Tesla are already investing in this new universe that will encompass social connections, trades, entertainment, work, education and much more in one place.
Metaverso will use 3D technology for a better user immersion in the platform, and may even involve augmented reality. According to Mark Zuckerberg, creator of Facebook, now called Meta, users will be able to teleport in holograms to be present in places even virtually, leading to a more realist.
Large companies also signal that there will be a great influence on the economy, as several technologies will be created involving names like Facebook, Microsoft and NVIDIA. Bloomberg Intelligence estimates that Metaverso could reach a market opportunity worth US$800 billion – which is equivalent to around R$4.5 trillion – by 2024.
This online universe concept is already used in games, so much so that the Fortnite game already holds events within its universe, taking the lead and earning its place in the Metaverse.
All these innovations are part of the fourth industrial revolution we are going through, which consists of a technological revolution that is gradually changing the market.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.
