The choice of color composition in an environment is not made by chance. They can be done unconsciously, but there is a very objective neuroscientific explanation about the influence of colors on our routine. There are colors that convey the feeling of peace, joy or completely the opposite.
To exemplify the colors and influences of each one of them in a person's routine, neuroscientist Dr. Thais Faria Coelho details how coloring can affect our lives.
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1. White
White is able to reach the cerebral cortex on the left side, the side responsible for logical thinking and communication. White reflects tranquility, calm and a good environment to stay.
2. Gray
The gray color is able to reach the putamen, dopamine regulator in the brain. Dopamine is a neurotransmitter responsible for happiness in the human body. Gray can be useful to help make decisions, for example.
3. Purple
Purple is able to stimulate the frontal pole and will influence decisions, firmer thoughts and encourage action planning. Purple will be able to stimulate creativity, spirituality, greed, mysteries and power.
4. pink
Controlling the feeling of reward and happiness, pink is able to reach the frontal tegmental area, stimulating purity, femininity, delicacy and affection.
5. Red
They say red is the color of passion, and for good reason! Red is linked to stimulating the nucleus accumbens, responsible for emotions, sexuality, authenticity and actions.
6. Black
Almost unanimous in popular choice, black is able to convey the same feeling as red. It is able to control emotional, sexual memory and aggressive impulses.
7. Green
Creative thoughts can arise when we are in a green environment. Color is able to reach the prefrontal cortex, directly linked to creative decisions we can make. Overall, it conveys harmony, peace and a feeling of freshness.
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