Cool colors are defined by shades of blue, purple and green. They match the colors that convey a sense of reason, calm and professionalism. Colors and emotions are linked in many elements of our lives. According to the color psychology, everything around us makes us feel different emotions because of the colors that exist.
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The name of the study on how the human brain recognizes colors and translates them into human feelings is called color psychology. It is a psychological study that incorporates knowledge from color theory to help understand its impact on people's feelings.
There are eight primary emotions in the individual identified by this study: disgust, anger, sadness, fear, surprise, acceptance, curiosity and happiness. According to research, each of these feelings is represented by a color, and they play an important role in the behavior of society as a whole.
As explained by color psychology, those that are considered warm tend to convey an energetic and enthusiastic feeling. Cold tones are associated with reason, calm and professionalism. Check below the perception for each cold color.
This color acts directly on the area of the brain destined for creativity, that is, it facilitates the stimulation of the resolution of people who are blocked for their creativity. In addition, the feeling of calm and tranquility is also associated with purple.
Blue gives the feeling of calm and tranquility. Therefore, this color is often used to represent the most professional environments, as well as stability and security. Some of the feelings associated with blue are: loyalty, serenity and harmony.
The color green, for color psychology, is associated with a healthier life, with vitality, in addition to representing nature and also fertility. For psychologists, this color has calming and stress-relieving powers.
