The App Store Awards is the annual award given to the best apps on the apple in different categories, for all your devices and also platforms.
In 2022, the big winner was the BeReal, a social network application that has established itself mainly among young people. It has also become a reference for rival apps, such as TikTok and Instagram.
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The award for the new platform is directly linked to innovation, as the application showed the ability to bring a different experience to users. So that you understand better, we will briefly explain how the app works.
BeReal operates with a proposal that is a little different from its main competitors, which have already been mentioned above. With it, users post what they are doing in real time, along with a photo taken from the rear camera and another from the front.
However, unlike other networks, it is not possible to apply filters to images, and due to its proposal for momentary use, it also it is not allowed to upload photos from the gallery, providing greater naturalness to the network and further affirming its differential for the too much.
In this way, the objective of the platform is for its users to share their routines with each other, showing their reality. For this reason, the application opts for the absence of filters and other resources that aim to remove the originality of the posted images. When an app notification arrives, users only have 2 minutes to post what they are currently doing.
BeReal was created in 2019, but only this year it really took off in a meteoric way. With that, TikTok, for example, created a very similar platform, called TikTok Now, seeking to compete with the new application.
Here in Brazil, the app also achieved excellent numbers, becoming the 2nd most downloaded in the month of September, and is still on the rise in the country, as well as worldwide.
Its award by Apple is due to all the success achieved by the application. It is estimated that, after this victory, the platform will grow even more among users.
Among the games, Apex Legends Mobile, created by Electronic Arts, took the award for best game for Apple devices. Other programs also won for the company's other products, according to each segment and category.
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