This Tuesday (23), the company Shutterstock confirmed the purchase of the social network giphy, which belongs to Goal, owner of Facebook, WhatsApp and Instagram.
Preliminary information shows that the transaction reached around US$ 53 million, which, according to Shutterstock, will be paid through financing.
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To raise the money, the company will use loans and resources from its own cash. The transaction is expected to close in June.
Shutterstock is a provider of licensed audiovisual content and is currently headquartered in New York.
In the announcement of the new acquisition, the company pointed out that the fact that Giphy has approximately 1.7 billion daily users and partnership with giant companies like Microsoft, TikTok, Samsung, Twitter, Slack and Discord.
In addition, the company is a partner, and will continue to be, of the social networks of the Meta group (Instagram, Facebook and WhatsApp), as mentioned above.
Additionally, Shutterstock noted that Meta will sign an API agreement to guarantee lifetime access to Giphy content on its platform.
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