Facebook, one of the most popular social networks since 2012, had its golden years a while ago, but today it has countless users inactive and precisely for this reason, the creation of Mark Zuckerberg outlined strategies to reduce the engagement of accounts underused. Want to go deeper into the subject? Read on to find out what's new with inactive accounts Facebook.
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The terms of use, often ignored by users, detail what is done with inactive accounts. In the case of Facebook, profiles are not deactivated or deleted due to lack of use. Instead, when you return to the social network to post something, your engagement will be much lower.
What does that mean? Well, your publication will certainly have a very small reach, but see what that means below:
What does low range mean?
When a publication is made, the social network discloses it to the people you have added to your profile. The number of people who have access to that content are in the reach of user. A high reach means that your post has reached many people.
And what increases range?
If your post is liked a lot, receives a lot of comments or reactions, Facebook understands that post is interesting. That is, she is very engaged – which means that many people are interacting with her. Then it publicizes even more, progressively increasing its reach.
Whether you are a business account or a digital influencer, your goal is always to increase your reach and engagement.
And how to avoid loss of range?
Harmful for profiles that survive on social networks for profit, the drop in engagement and reach can turn into financial losses. Therefore, please do not give Facebook reasons for your account to be seen as inactive. Post regularly and regularly to show that you're still active and your content still needs to be publicized.
