Understand how one of the greatest rivalries on the planet began: Coke x Pepsi

The War Between the Giants Coke It is Pepsi it is not new, and it still divides public and market opinions. This is one of the greatest rivalries the world has ever heard of. Although they are so similar in the taste of cola, they also have small differences between them.

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The rich flavor ofIt is caramel with vanilla notes, cinnamon and citrus fruit is belonging to both. Meanwhile, fans of each of these soft drinks are fighting eternally on social media over which brand is the best.

Soft drinks have only 12 years of difference between their births, let's say, in the market. While Coca Cola was launched in the year 1886, Pepsi arrived a little later, in 1898.

Initially, the two brands were not direct competitors. According to Insider, the rivalry between them began to exist from 1975, almost a century after both were created. Understand better about war between Pepsi and Coca Cola.

Understand how one of the greatest rivalries on the planet began

Coca Cola has always had a resounding success, with successful advertising campaigns, and ended up falling in the taste of the American people. Meanwhile, Pepsi was not doing very well on its legs, and in the 1930s the company went bankrupt.

According to the Northeast News, in 1975, Pepsi launched an advertising campaign, Pepsi Challenge, with a direct attack on Coca Cola. In the commercial, based on a blind test, consumers end up preferring Pepsi over Coca Cola, without knowing which of the two soft drinks they were drinking. From this episode, fans of each brand began to divide and thus the rivalry was born.

Who is the winner of this war?

After the success of Pepsi's advertising campaign, Coca Cola introduced Diet Coke in 1982, which quickly became the most popular diet soda on the planet, according to CBS News. Some time later, in 2010, Diet Coke displaced Pepsi from the second most popular soft drink, and due to After that, people started to believe that Pepsi had lost the war, as presented in The Wall Street Journal.

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