A buser is a company that offers its customers cheapest bus travel that on the platforms of the companies themselves, being well known by the nickname “uber by bus”.
Seeing the increased demand for domestic tourism, the company decided to sell ticket packages with accommodation for trips in Brazil.
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Initially, trips include bus travel, accommodation in a 3-star hotel or resorts, where tourists can choose between 2, 4 or 6 nights.
But the trips are only available for departures from São Paulo, Rio de Janeiro or Belo Horizonte.
“With the increase in the price of airline tickets and the new dynamics of domestic tourism, we saw another opportunity to put the bus on the agenda of tourists”, explained the director of new business at Buser, Gabriela Miranda.
According to the company, the intention is to expand the departure locations, as the service grows, and that the locations were chosen according to customer feedback.
To take advantage of the Corpus Christi holiday, packages are already being sold, and orders can be placed until June 15th.
In partnership with Hurb (Urban Hotel), Buser tested some packages for Cabo Frio, and they sold out in four weeks.
The partnership idea arose from an attempt to get people who used the internet to search for airline tickets to opt for the bus, which generally has a lower cost of travel.
Buser also makes sales through Whatsapp, and they represent 6% of the company's revenue.
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