The technologies of Artificial Intelligence (AI) have had rapid development in recent times, so that they have been incorporated into various platforms. In this way, several doubts and concerns have arisen about how impacted and influenced the population has been by the AI system.
So, check out now the largest study ever done that seeks to shed light on this interaction between humans and technology.
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Clarifying the relationship between humans and Artificial Intelligence:
The rapid advance of artificial intelligence
Currently, we are experiencing an evident process of integration of artificial intelligence to information systems and communication technologies. This process, in its initial phase, promises several benefits, since AI is able to correlate content according to user preferences and consumption.
However, the rapid development of this technology worries many people and raises questions about how much AI has influenced us, as well as regarding ethics in handling decision-making and the content absorbed by users. The main application of this technology is found in advertising and sales systems.
The experimental model of the study
To answer this, an experiment was conducted that analyzes the progression of consumption time. Since the AI system has been programmed to adapt to each choice and determine the user's content preference user, the relative increase in consumption would also mean an increase in the performance capacity of these systems.
But where did the study data and volunteers come from? They are precisely the main targets of artificial intelligence programs: users of applications and social networks.
Therefore, screen consumption time in these applications is the data analyzed in this study. It determines how efficient and how much control Artificial Intelligence (AI) technology can exert over our decisions.