It is already very common to hear about the metaverse, and it is estimated that ¼ of people will spend at least an hour a day in it by 2026. In that sense, the metaverse is the future of technology, but maybe it's not so far in the future, as its application is already done in many things. With these advances, Adobe released some news for companies to use in the metaverse.
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The metaverse is a virtual reality, and it means something that is beyond the real world and that can be achieved through technology. This technology is still under development, but some things already use it, as is the case with augmented reality glasses. With them, it is possible to see a completely different place and interact with it.
However, despite associating this technology with games and entertainment, it can be of great use for the health area and even real estate. Faced with so many possibilities, Facebook, which now has the name Meta, has invested heavily in this technology, and it is no coincidence that this new name was chosen.
During Adobe Summit 2022, an Adobe event on digital brand experiences, the company announced some news that aims to help other companies develop in the metaverse. Therefore, one of the updates is the integration between Experience Cloud and Creative Cloud, which will enable 3D content to be made for many companies.
In addition to this, the Experience Cloud must also interact with other Adobe tools to increase the possibilities for content creation. In addition to these integrations, the company also announced that it intends to launch immersive solutions that include, for example, the creation of digital showcases that can help many sales.
Additionally, to help brands more effectively, the launch of the Metaverse Playbook will accompany a metaverse manual. And that's not all the news yet! Thus, Adobe is investing heavily to meet this new demand in the technology market.
