O 'Bob's', famous fast-food chain and main competitor of 'McDonalds', is bringing something new to fans of 'The Big Bang Theory'. In addition to its delicious Responsa Sandwiches, the company will launch a line of collectible goodies inspired by the acclaimed series.
The collection has five toy arts representing the main characters: Sheldon, Leonard, Penny, Howard and Raj.
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(Image: Bob’s/disclosure)
‘The Big Bang Theory' is an American comedy sitcom that premiered in 2007 and ended in 2019, after 12 seasons and a total of 279 episodes. Created by Chuck Lorre and Bill Prady, the series follows the lives of five characters living in Pasadena.
Among them are Sheldon Cooper, theoretical physicist, and Leonard Hofstadter, experimental physicist, who share an apartment and work at the California Institute of Technology – Caltech.
Penny, an aspiring actress waitress and their neighbor, is part of the group, as are Howard Wolowitz, an aerospace engineer, and Rajesh Koothrappali, an astrophysicist. Together, they form a group of geeky friends with very different social skills and common sense.
Renata Brigatti Lange, Head of Marketing at Bob’s, celebrates the partnership with Warner Bros. Discovery to bring you another toy collection inspired by a worldwide hit series.
According to her, this reinforces the company's commitment to meeting consumer expectations and promoting interactions between people, cultures and flavors.
Bob's revolutionized the fast-food gift market in Brazil, winning over the public with options such as 'batman', 'Looney Tunes', 'Keys' and the famous collection of 'Friends', which was a huge hit in the country.
Renata points out that Bob's has always had a special connection with the geek universe, being a meeting point for fans of series that portray this world.
Fans of 'The Big Bang Theory' will now have the opportunity to collect toy arts inspired by the characters from the series while enjoying the delights of Bob's. It's a perfect match for lovers of pop culture and fast food.