Digital banks are having more and more visibility and growth in the financial market. This process has been fostered by the ease of operation for both creators and customers.
As a result, some artists and digital influencers have invested in this market, such as digital influencer Carlinhos Maia who stated his intention to invest more than R$100 million in the new digital bank. Check out more about this investment by the artist and the benefits.
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Carlinhos Maia is a digital influencer, entrepreneur and actor, who started his career on the internet producing various content, mainly with comedy. His profile is one of the most engaged on Instagram in Brazil, according to HypeAuditor data from 2021. Not to mention that 2 years ago, the comedian had one of his most viewed stories on the platform in the world, second only to Kim Kardashian.
Understand more about Carlinhos Maia's investment in a bank that competes with Nubank:
More recently, the influencer informed the media of his project to invest in a new bank, capable of competing with one of the largest fintechs in the world, Nubank. This project relies on the support and direction of several experienced finance professionals to effectively move forward.
According to the artist's manager, the purpose of the investment is to expand access to loans, cash and cards for thousands of Brazilians. In addition, Carlinhos Maia has already informed that the name of the bank will be Girabank. The name arose in honor of the artist's fans who are called sunflowers.
In this way, the artist who is highly engaged on the internet will use social networks to help publicize the new bank. Finally, Carlinhos Maia will be able to join two things that he prioritizes a lot in his life: helping in the development of financial opportunities and standing out as a renowned Brazilian businessman.
