Coca-Cola is always looking for a way to renew itself ahead of the market. This time the company is investing in a new coffee machine that intends to compete with the main companies in the field. The differential of this new machine is that in addition to having the name of one of the biggest brands in the market, it can produce hot and cold drinks with a special flavor that only the brand has.
To find out more details about this innovation in the soft drink industry, follow the text!
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One of the biggest companies in the soft drink industry, with a secret and ancient recipe, coca is looking to innovate in the beverage business. The success of Coke with coffee seems to have aroused the company's interest in investing in coffee machines.
The issue of the company, however, lies in the differential in relation to other companies as a way of standing out against those that present themselves in the market. Thus, the novelty presented will be the possibility of providing hot and cold drinks in a practical way.
According to the website, they will be the first in the world to be developed with this profile and promise to compete with the main companies in the coffee industry, such as Starbucks. What remains is to wait to find out about the new venture.
Coke machine technology comes from an investment made by the company in 2019, a coffee chain in the United Kingdom, the well-known Costa Café. Since then, the company has expanded across Europe.
Thus, observing the success, the company is thinking about expanding throughout the United States later this year. But, for that, the company will concentrate its sales on the machine known as “Costa Smart Cafés”.
They will produce coffees in just one touch, without the need for an assistant. It will serve 500 types of drinks, including iced coffee, hot coffee and regular fruit liqueurs. It is not known when they will officially be in the United States, but the places that will be made available are: hospitals, grocery stores and convenience stores.
