A Goal, the company that manages Facebook, Instagram and WhatsApp, had a drop of more than 14% in its shares this week, being the worst drop in recent years in technology companies. The company has already recorded another sharp drop among companies in the sector, which has lost 61% in shares accumulated in the year. In the last year, this is more than double the losses recorded by the Nasdaq (the second largest stock exchange in the United States).
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During the pandemic period, the company reached a record market value of US$ 1 trillion, this in September 2021. At that time, Meta was among the most valuable in the world. However, with these threats and losses in a row, it is already being considered that she may leave the top 10. Last Friday, the 16th, the company founded by billionaire Mark Zuckerberg was worth US$ 400 billion, a mark that is below expectations.
With the consequent rise in interest rates, Meta stated that it would be impacted by this and that it would suffer in the face of the global macroeconomic scenario. As a result, revenue from ads, which is the company's main way of monetizing, will remain below expectations.
In a letter written by the company to its investors, there is an explanation: “We expect total revenue for the third quarter to be in the range of US$ 26-28.5 billion. This perspective reflects the continuity of the environment of weak demand for advertising that we experienced throughout the second quarter, and which we believe is being driven by more macroeconomic uncertainty broad”.
In addition to this whole situation, the company has been registering a high drop in users of its applications. In July, Meta saw a reduction in active profiles per month, and this year there were 2.93 billion users, and in the same period in 2021 there were 2.95 billion registered users. The company is analyzing why this is happening, as it has a rival, TikTok, gaining many users.
In February of this year, Zuckerberg already highlighted the application created in China as a major competitor, which is experiencing very rapid growth.
The company is looking for innovations, and in October last year, it changed its corporate name to Meta, in order to draw attention to the new investment called Metaverso. However, this direction does not seem to have pleased investors, and from that point on, things did not work out very well for billionaire Mark.
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