It is part of “Meta's” plan of ideas to evolve its payment system via WhatsApp in the country, helping companies. However, difficulties have crossed the path of the platform, delaying the inauguration of this function.
The goal of Mark Zuckerberg's renowned company is to provide an option never seen before on Brazilian soil. Through this function, it would be possible to make payments to several companies via the messenger, in the P2M model (person-to-merchant, or person to establishments).
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The idea would work as follows: in a conversation with an establishment registered on “WhatsApp Business", it would be possible to choose certain products, select the delivery method and finalize the payment.
However, as a differential, the company wants to provide a certain credit option.
In the testing phase here in Brazil, the company understood that it could be something useful to the user, however, it is not something easy to put into practice.
The application has been facing several obstacles to make the tool available, among which we can mention the delay in the approval process by the Central Bank. The federal agency is awaiting an agreement with more than one national operator, to finally release its approval.
In the same way, the operators would have placed barriers in the negotiations when they understood that the rates would be considerably low, such as, for example, Cielo, a physical payments partner, and even its competitors Network and Getnet.
In short, the problem is not found in the tool development process, but in contractual issues.
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