Nestlé is a Swiss multinational food and beverage company founded in 1866, and is the largest food and beverage company in the world, with more than 2,000 brands and operations in 191 countries.
The brand is well recognized for its delicious chocolate bars, and recently, the company sought to innovate by creating a new cereal from the famous KitKat brand!
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KitKat is a very popular chocolate bar around the world, being introduced for the first time in 1935 by Rowntree’s, a British confectionery company that was acquired by Nestlé in 1988. The classic KitKat bar consists of wafer layers covered with chocolate, with the slogan “Have a break, have a KitKat", translated as "Take a break, eat a Kit Kat", which has been used in advertising campaigns by decades.
As a way of innovating, a new breakfast cereal will be launched and inspired by this famous chocolate. The announcement was made by the brand's official Twitter, check it out:
Breaking news! KitKat® Cereal is coming soon to a breakfast near you! Who's excited to try? 🥣 #WorldCerealDaypic.twitter.com/QlyJQoK8js
— KITKAT (@KITKAT) March 7, 2023
Unfortunately the new KitKat Cereal won't be released until April and only in the UK. Even so, the announcement provoked a wave of enthusiasm from fans who celebrated the new product, as there is the possibility of being produced in other countries. Following the disclosure, KitKat also shared a brief music video revealing what the KitKat cereal box looks like, which features the signature chocolate logo and red color.
Sarah Fordy, director of marketing for Cereal Partners UK and Ireland, said the new product is exciting and offers a delicious taste.
"It was developed to cater to consumers looking for an indulgent and occasional breakfast option that can be enjoyed as part of a balanced diet," said director
While the launch does not arrive in Brazil, it is still possible to quench your desire with the traditional KitKat bars!
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