Globo has already given up many of its most famous names, among them Antônio Fagundes, Vera Fischer, Aguinaldo Silva and even the legendary Fausto Silva. And many of these contracts were not renewed purely for financial reasons. In addition, some did not accept a decrease of up to 80% of their total salary and went in search of new opportunities on other broadcasters or streaming platforms.
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However, the main objective of the television station is to minimize expenses so that there is greater income. This is thanks to the significant drop from BRL 3 billion to BRL 167.8 million in a period of just five years. Faced with the facts, Rede Globo then sentenced the end of the golden age, that is, the end of high salaries and long contracts.
But, for decades, Globo worked on the idea that it was essential to get the most famous actors and presenters in its productions, in addition to young prodigies. However, this view no longer exists: the new idea taken as a motto is that “Here, no one is irreplaceable”, in Roberto Marinho's phrase. What was previously essential to leverage productions now becomes just another piece on the board.
An example of this is what happened to actress Camila Queiroz, when the network dismissed her during the recording of “Verdades Secretas 2” for Globoplay. Another big name who will also end his contract with Globo is Galvão Bueno, who will leave the channel in December.
However, there are some exceptions, such as the anchor and editor-in-chief of “Jornal Nacional”, William Bonner. So far, there has been no one capable of replacing him to the point of leading the broadcaster to dismiss him.
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