According to the ranking of “most valuable Brazilian brands”, which chooses its winners based on its public capital, that is, companies linked to the stock exchange, the 1st place prize goes again to the bank Itaú.
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This is only the second time that the banking institution has received this title. For the CEO of Kantar's Insights division, Milton Souza, what makes the bank remain so famous is its willingness to invest in innovation.
He also added that the company has been carrying out this same process for a long time, raising the brand to an inevitable success. But, putting this into practice is something that requires a lot of firmness and awareness of what is being done. Therefore, this is the necessary evidence to understand how much this strategy is considered by the public.
Within the method used by Kantar, one of the essential things is the financial performance to generate the ranking. Another relevant point is the language used by the bank. According to Souza's view, a more informal way provides proximity to the public, in addition to play a strictly fundamental role in financial success, if used in the right way. correct.
He also added that investing only in traditional means of communication, such as television, is not a good way out.
In addition to Itaú, other brands also received the title of “most trusted by the public”. They were: Sadia, Ipiranga and Petrobras.
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