The focus of iti, Banco Itaú's digital portfolio, is on young people and their financial education. Thinking about personal growth and financial autonomy to be developed from an early age, the iti itau launched the possibility for minors aged 14 and over to open a digital account. Now available, the novelty has Pix services, management of goals and objectives, withdrawals, cell phone recharge and other accessibility and benefits. The institution's focus is the growth of financial education and access to banking services among young people.
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The novelty already has physical and virtual cards that do not require the use of a credit card. iti cards open accessibility for contracting services, transport and paying bills, compatible exactly with the age group, which is more interested in hiring streaming services, delivery apps and online shopping.
The director of iti Itaú, João Araújo, points out that the bank's digital tool has become the main financial inclusion service among Brazilians, as it gets closer to the public young. The executive also said that the institution works to make iti the first financial account for teenagers, aiming to build the best experience with a digital bank.
To open an account, which is completely free, it is necessary to download the iti Itaú application, available on the Google Play platforms for Android and the App Store for iOS. The novelty is an opportunity for young people to acquire the necessary experience for good financial autonomy in the future, knowing the facilities that a digital bank can offer.
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