Investing in limits for credit cards was the way that Banco Inter found to be able to compete with other large companies this Black Friday. This Inter credit was released both for new customers and for old customers.
The Brazilian version of the American date, which for some years now has brought together big names in Brazilian retail and e-commerce, is a big bet for many companies.
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Primarily, the way that Banco Inter found to boost purchases in this period was the release of credit increases for more than 800 thousand customers.
With this, both those who already had a limit and those who will have the benefit for the first time are benefited.
The final value of the available credit was R$ 2 billion, just to show that the company is indeed investing heavily.
However, this is not the bank's only measure for Orange Friday. See more below!
Like other large companies, such as Magazine Luiza and Americanas, Banco Inter also joined the cashback wave. The modality that “returns” part of the purchase price to customers is already a success in Brazil.
Primarily, Inter announced that customers who buy using the credit function until November 30th will earn more than 10% cashback.
For those who invest, there will also be special conditions, as the cashback will be boosted for customers to invest in public offerings.
As for fixed income assets, profitability should increase, in addition to the fact that reduced rates will be announced. So keep an eye out!
This year's Orange Friday intends to bring a complete experience to customers, precisely because it manages to gather offers from several retailers. That's what Rodrigo Gouveia, CEO of Inter Shop, says. According to Rodrigo, Inter customers have a unique experience due to the centralization of discounts and benefits.
“In addition to bringing offers from companies like Americanas, Amazon, Casas Bahia and all the more than 200 that are on Inter Shop, we also offer a lot of cashbacks”.
Finally, Rodrigo Gouveia emphasizes that cashbacks will be available in all services on Inter's other avenues.
So it's hard not to enjoy it, right?
