Brazilian football has been receiving significant amounts of investment from betting sites. Recently, Cuiabá ended up closing a contract with a company in the sector.
However, the A series is not the only one to receive such an investment. Series B clubs are also a target of these sites, and when you add the 40 clubs in series A and B of the Brazilian Championship, we noticed that only 34 do not have any sponsorship related to the websites of bets.
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That is, the trend points to the growth of a relevant movement in the market, mainly due to the interest of the Brazilian population in sports and betting. Since the Brazilian currency is so undervalued when compared to the Dollar and the Euro, companies end up seeing in our country a great opportunity to invest safely and guarantee a return right.
The Brazilian people's love for the sport is very well explored by these companies, as there is a very large number of fans, and you will hardly find anyone who doesn't support any team. And for that reason, linking your brand to a football club is the guarantee that it will be seen by a large part of this market niche.
Another feature that attracted so many betting sites to Brazil is the size of its population, being the sixth largest in the world. Thus, companies that manage to engage this public will end up becoming the largest market in the sector in the world.
After the last World Cup in Russia, a law was passed that legalized sports betting and gave regulators four years to set guidelines. During this period, the houses received authorization to operate in Brazil, with the condition that their servers were established in other countries and did not have operations on Brazilian soil.
Since legalization, the Brazilian betting market has grown by approximately US$1.2 billion and the potential of the domestic market has much more to grow. It is important to remember that the vast majority of these sites are safe, as they are characterized by being regulated and audited platforms in the places where they were physically established.
The growth of bookmakers in Brazil immediately after the legislation is passed is not the trend, even if some brands have reduced the acceptance of new customers for a certain period of time in order to maintain their license to acting.
Carrying out sports betting on websites and virtual platforms in Brazil does not demonstrate any contravention. Thus, the modality is included as an offshore investment and its regular earnings must be declared for due payment of Income Tax.
Nowadays, there are proposals that are going through the legislative power aiming at a more objective regulation of the websites of betting, generating a process of national rules so that there is a more advantageous capture of value for the power public.
Even with the possible taxation, the interest of foreign companies in the market continues. After all, there are those who look at the betting market as a way to invest their money and do so with market analysis, method development, considerations and adaptations.
However, there are also those who see sports betting as just a way to have fun or earn some extra money. In this case, betting is just a hobby or pastime.
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