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Hersheys enters savory market with purchase of popcorn factory

This Monday (17), The Hershey Company, the company that controls the famous chocolate brand Hershey's, announced the purchase of two factories from Weaver Popcorn, one of the largest popcorn companies in the United States.

According to the statement issued by the company, the announced agreement was definitive, resulting from months of negotiations. Weaver Popcorn is already Hershey's partner in the production of SkinnyPop products.

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Under the agreement, The Hershey Company will own the Weaver factories located in Bethlehem, Pennsylvania, and Whitestown, Indiana, both in the United States.

The advancement of the brand

According to internal and external communications issued by The Hershey Company, the purchase of the two production plants were motivated by the company's growth, which now aims to manufacture snacks salted.

“Hershey’s has experienced tremendous growth in recent years, stemming from a combination of success of an implemented strategy and an increase in sales," said Kristen Riggs, vice president of The Hershey Company.

Weaver Popcorn CEO Jason Kashman said it was a pleasure to work on developing SkinnyPop. Furthermore, he predicted success that Hershey will succeed with the new acquisition.

“Participating in the development of SkinnyPop has been a rewarding experience for our team members,” he said.

“Hershey is acquiring two best-in-class popcorn manufacturing operations that will continued in volume and quality, with teams in each location that have unrivaled experience," he said. Kashman.

Also according to the statement that Hershey issued to detail the acquisition of factories, the operation is fully regularized and subject to legal concession terms.

In addition, the company stated that the money for the purchase comes from its own resources and short-term loans.

Prior to purchasing the two Weaver Popcorn factories, The Hershey Company had acquired Pretzels, Inc., an acquisition that was part of the company's plan to increase production of savory snacks.

Graduated in History and Human Resources Technology. Passionate about writing, today he lives the dream of acting professionally as a Content Writer for the Web, writing articles in different niches and different formats.

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