Technological revolution: vending machines also want tips

Companies are adding even more responsibility to consumers, even though they are already dealing with the squeeze caused by inflation. Now, they have introduced new features of tipping at self-service machines.

Several establishments, such as airports, bakeries and stadiums, are offering the option of tipping at self-service machines, allowing customers to leave gratuities.

These machines are even asking for a fixed amount of 20% of the total purchase price, even when they have minimal or no interaction with employees, according to a recent report by the wall street newspaper.

According to the WSJ, customers are expressing feelings of obligation when faced with the option tipping at self-service machines and wondering who exactly that extra cash is for going.

Tip to the self-service machine? Yes, it's happening!

William Michael Lynn, professor of consumer behavior and tipping culture at

However, in early 2023, consumers were already showing frustration, as some companies not only requested tips, but also asked for an even higher amount, reaching 30% of the total purchase, as reported for the Associated Press.

Customers are reporting to the JWS about the frustration they encounter when requesting tips.

Shaun MacDonald, an industry expert, told the Fox Business shared his opinion on automatic tip requests in quick service establishments. He mentioned the importance of having clear information about where these tips are directed, as it is an amount directed to the machine.

MacDonald pointed out that while something fancy isn't necessary, it would be useful to have an indication of that tips help employees, including management, or are shared with all collaborators.

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