Innovating the segment of soft drinks, Pepsi released this Wednesday, the 23rd, one of the greatest achievements of the brand: a cola infused with nitrogen. The drink, which was named after Nitro Pepsi, will hit the US market on March 28. In addition, it will have two flavors available: traditional and vanilla. So, check out what is known so far about Pepsico's new line of drinks.
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Having its use more related to beverages such as beer and coffee, nitrogen gas generates a difference in the texture of the liquid, making it foamier and thicker. However, the company had to find a way to store the raw material for its new line in a can.
For this, Pepsi was based on the Guinness beer production manual, which also used nitrogen infusion in its products. Furthermore, she also implemented the same widget on her can to create the much-talked-about “Nitro Pepsi unique texture”.
Thus, the brand's new drink also produces foam when opening the container. In this sense, the company recommends a different way of drinking soda: without ice and without a straw, for a better experience.
Concentrating efforts to attract increasingly younger consumers who are not adept at drinks with heavy carbonation, Pepsi's marketing vice president, Todd Kaplan said in a press release that Nitro Pepsi is a "huge leap forward for the soft drink category and will redefine soft drinks for years to come."
In addition, Kaplan still says that this is just the beginning of the innovations of the company that has about 130 years of experience. It operates in several segments and is present in markets, stores and restaurants in more than 150 countries throughout the world. world.