On May 16, 2023, the National Institute of Industrial Property (INPI), an entity linked to the Ministry of Development, Industry, Commerce and Services, disclosed in the Industrial Property Magazine, number 2732, information about an unprecedented trademark related to franchise pokemon, which will be present in the Brazilian market.
When requesting the registration of the brand 'Pokéturma', the Nintendo of America included multiple specifications related to different products. It is important to emphasize that the inclusion of these specifications does not necessarily imply that the company will produce and market all the items mentioned in the extensive list, but it allows the production of whatever requested.
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Nintendo was established by Fusajiro Yamauchi in Kyoto, Japan on September 23, 1889. Following traditionalism, the brand is strong in commerce and aims to grow more and more.
Among the items, it is worth mentioning that they requested permission for stationery and all office supplies, along with the indication of the manufacture of t-shirts and everything that involves the textile trade. Handbags, backpacks, decorated hygiene items, clothing, games and the like.
However, the approval of the registration request allows the company to have the option of commercially exploiting these products in the future, if it decides to do so.
On April 17, 2023, the Nintendo of America filed an application for registration of the brand “Pokéturma”. After completing the formal analysis, the request is now awaiting the manifestation of other people who may be interested in contesting Nintendo's request.
Along with the application, the logo of interest to patent the brand was also informed. Check it out below:
For now, the analysis has been on hold, subject to the 60 days indicated for someone to speak out against the naming of the brand in Brazil. After these two months, if no one is against it, the decision could be completely favorable to Nintendo.
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