Netflix recently announced that it will enter the gaming market. The pronouncement brought good expectations and concerns to the sector's billionaire market. If, on the one hand, the initiative can generate innovation, the fear of the streaming service being affected also exists.
“The games market received the entry of a player as big as Netflix in a very positive way. Of course there are giant companies that already dominate the sector, I believe that Netflix will have a certain challenge, but it is a player that will move the area from the point where many people in Brazil already consume the platform", says Marcelo Tavares, CEO of Brasil Game Show. The information is from the blog Notícias da TV, from Uol.
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The businessman believes that the novelty should heat up the national domestic market. This because Netflix will bet on casual games aimed at smartphones. It is possible that successful films and series on the platform will be transferred to the world of games.
To give you an idea, the digital games industry was valued at more than R$840 billion. The survey is from TechNET Immersive and calculates the existence of 2.5 billion players worldwide. China would be the country with the largest number of players, representing 20% of the total.
Incidentally, with the gradual opening of the Chinese market, a good part of the new players must be of Asian origin. Therefore, not only Netflix, but other companies must want to grab a slice of this market.
Specifically for the streaming company, it is important to diversify the product. Otherwise, your income is restricted to one type of source and will be more susceptible to long-term damage.
An example of this is at Disney. A good part of the company's income still comes from the entertainment generated by the amusement parks. However, in addition to cartoons and films, today there is Disney +. The streaming platform itself came to diversify the company's revenue and align its goals with modernity.
Entering the world of games, Netflix competes in yet another niche. It starts to offer options for the free time of its streaming users.
With so many subscription service options, users tend to choose the one that offers the most benefits. At this point, the platform's entry into the world of digital games is positive. For those who use the service, you can expect a lot of innovation ahead. Netflix will be responsible for maintaining the quality of the service provided.
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