The generation that grew up with the internet, Generation Z, is moving into higher education with a very different set of expectations, demands and aspirations compared to previous generations.
In a context of instant communication and entrepreneurial self-confidence, schools and universities need to understand what motivates and stimulates Generation Z and prepare for the future of learning.
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Members of Gen Z see technology as an essential part of life, with detailed answers to every possible question in a simple survey. They expect a world where they are placed at the heart of information and entertainment. Where they can communicate, interact and shape the conversation.
When it comes to education, they respond well to active learning as they want to engage with information rather than just absorb it. The traditional method of teaching, only through lectures, does not attract the interest of Generation Z, and to face the challenges ahead, the schools and universities are investing in technologies that support independence and bring flexible, collaborative learning to the first flat.
Instant access to facts, data, and explanations has been the cornerstone of childhood for Gen Z. They grew up with the ability to sift through massive amounts of information, multitask with ease, and focus on opportunities that will help them make their mark.
For them, school life is not just about receiving and absorbing information. The important thing is to be encouraged to use this information, interact with it, understand it and propose your own solutions.
Gen Z grew up in an always-on world where communication is instantaneous and continuous collaboration is the norm. Students thrive on a fully immersive educational experience, enjoying the challenges of contributing to the learning process, participating in collaborative sessions and fueling the energy of an interactive environment.
Technology enables this active participation and ensures that students understand a topic on their terms, assessing its value in a way that passive teaching methods simply do not allow.
Due to the dynamic and collaborative environment they grew up in, Gen Z is uncomfortable to adapt to the traditional learning methods in which higher education is usually based.
To attract today's and tomorrow's students and meet their high expectations, schools and universities forward-looking communications bring visual communications, dialogue, and active learning to establishing teaching.