Footwear was almost completely extinct when it was one of the fastest growing brands of the year. Morning Consult named the Crocs brand in 2nd place among the best selling brands in the U.S, second only to Meta. The brand is the one that grew the most in generations, it just didn't show growth in Generation Z.
In Brazil, for example, Crocs have always been present in people's lives, from the youngest to the oldest, as they represent greater comfort added to a style to be enjoyed.
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For Generation Z, as stated in the report, Crocs came in 15th place, still ahead of Apple's Airpods. The brand was ranked 14th for Generation X and baby boomers.
Last year, the Crocs brand was named one of Fast Company's Most Innovative Companies and also presented itself as a gem for the designer Salehe Bembury, who participated in the collaboration with her brand on the sole.
The Morning Consult report measured growth in purchase intentions and credited the popularity of the Crocs brand internationally and noted comments on fame:
“Speaking to the uniqueness and creativity of fans of the brand… Crocs secret sauce is in the iteration of styles driven by trends and accessory options without alienating a core fan base drawn to the function and comfort of the shoe."
Meta has also been credited for even greater knowledge that goes beyond Facebook and features a particularity between Generation X and the baby boomers in the surveys that pointed to growth fast.
Beats by Dre, SToK Cold Brew and Milwaukee Tool are among the top five brands that have produced rapid growth.
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