Remember the days when the fun of the weekend was looking for movies at DVD stores? Sometimes, the film was so sought after that there were queues waiting to be rented.
Today, rental stores are part of the past and, to watch any movie, it is enough to have an account in some streaming platform, an example of this is the Netflix. It has become one of the biggest streaming platforms in the world, but few know that it started as a simple movie rental store. Follow the text and learn more about!
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The company was born in 1988 as a movie rental. Its differential is that the films were rented by couriers. A service that still exists in the United States today and is very simple. The customer chooses a movie and can keep it as long as he wants, but he will only have access to another one when he returns the first one.
A year after its rise, Netflix innovated once again by developing the subscription rental system. Here, customers could rent DVDs online for a small monthly fee.
So the company saw its business grow exponentially. Its subscribers grew from 700,000 in 2002 to 3.6 million in 2005. In 2007, Netflix finally launched its streaming platform, which today is one of the most famous in the world.
While rental companies became extinct, streaming platforms became the main place to access movies. When Netflix launched the streaming platform in 2007, they didn't expect the proportions it would reach.
With the advancement of technology, smart TVs and higher internet speed, the platform began to gain space. In the year 2010 it advanced to Canada and several countries in Latin America.
In 2013 she started to invest in her own content, which would result in great works like Stranger Things, Orange Is The New Black and Round 6. It is currently in over 190 countries with 151 million paid subscribers worldwide.
