The spread of Artificial Intelligence (AI) has reached yet another area of society. Because of this, people continue to question how many sectors will be affected by the popularization of this technology.
Recently, the debate on the subject was resumed after India began to use TV presenters generated by Artificial Intelligence chatbots.
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Although the tool is a promise of efficiency and development, it also raises doubts about which professionals will be replaced by AI, mainly in communication jobs.
The first case of Artificial Intelligence in this area took place on the broadcaster ‘Aaj Tak’ in April 2023. At that time, a chatbot named Sana read the day's highlights from the news channel.
Then the broadcaster 'Odisha TV' decided to follow suit and launched presenter Lisa. The chatbot is an anchor generated by Artificial Intelligence that participates in the content of television and digital platforms.
The novelty of Indian television has proven the power and multitude of capabilities of AI. However, at the same time, it intensified the debate by allowing chatbots to occupy important spaces in the media.
Due to the success and the numerous ways to build content, such as ChatGPT, Artificial Intelligence has been conquering space in different economic sectors.
The cases of Indian TVs are a technological milestone and a demonstration of how investments and research can reproduce human speech and traits.
For example, the Odisha TV chatbot was created with physical characteristics and traditional Indian clothing. Therefore, the presenter wears a sari, the Indian women's attire.
In addition to the visual approximation, such technology can use advanced techniques of natural language processing and machine learning to produce video content in the local language.
To the untrained eye, the chatbot can easily be mistaken for a person. Furthermore, the main argument for employing AI-made presenters is that the technology offers a high power of communication, being able to translate information into more than 20 languages and dialects from the country.
(Image: Twitter/@otvnews/Playback)
Concerns caused by Artificial Intelligence in the field of communication
Doubts and questions about the future of Artificial intelligence still generate many arguments against the use of this technology.
So far, the main warnings for AI in communication sectors are: the replacement of jobs and positions, dehumanization, lack of empathy and ethical questions.
However, India's media companies have stated that technology will not take the place of journalists.
In fact, she will be a support for work. Thus, according to them, it will be possible to expand communication and increase the efficiency of the team.