The German writer and scientist Eva Eller was responsible for the development of research on the study of colors. In this study, she discovered how colors can affect our emotions, in addition to impacting the way we behave. Because of this, his research impacted several sectors, such as cinema, the world of fashion, architecture, among many other segments.
To learn more about the power of colors in emotions, check out the full article and learn more!
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Blue:
This color is #1 in favorite color polls. One of the factors for this preference is precisely because it is a color closely associated with peace, harmony and balance. In this way, blue carries a warmth in itself, being conducive to a more relaxing environment.
Red:
This warm color is closely associated with love and desire, but it can also be linked to the most angry actions. In economics, it is closely related to financial problems.
For passing a sense of power and courage, it is usually a color used as a motivator for shy people. And besides, it's usually a color that's very associated with justice.
Orange:
Another very warm color, orange is not usually associated with prestigious and, consequently, expensive products. In addition to its characteristics of being a cheerful color, it gives the feeling of something accessible and creative.
Green:
In addition to symbolizing the environment, it is also closely associated with perseverance, youth and luck. However, green is usually interpreted as the color of things that are not ready, that is, in the process of maturing.
Yellow:
Considered the most energetic among warm colors, it is often used as a symbol of spontaneity and happiness. However, it is also closely associated with envy and greed. In this way, it is considered a rather ambiguous color.