It is common in sports for brands to sponsor some players. The “top of the line” athletes, with better performance and more fame, are sponsored by bigger brands. This is the case of Vini Jr and Nike. However, this relationship seems to be coming to an end.
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The striker for the Brazilian national team and Real Madrid is in legal litigation with Nike and his lawyers are trying to break with the company. What is intriguing is that the brand has sponsored the 22-year-old athlete since he was 13 years old.
There are nine years of advertising partnership and the forecast is that the contract would last another six.
According to Exam, Vini Jr claimed discomfort with Nike. And it doesn't just involve questions. financial.
Still according to the publication, the athlete believes that his treatment is below what it should be. As an example, there is the fact that he did not receive the new mercurial boot collection to compete in the World Cup. That's because Vini, in addition to being one of the main players in the national team, is like a well-liked person in the advertising market.
In a press conference last Wednesday, the 7th, Vini refused to comment on his contract with the sports brand.
“We have a contract, we are partners, we cannot talk about our relationship. Since I am not talking about my relationship with my father, I cannot talk about our relationship with you, ”he said.
Nike has yet to comment on the matter. However, the athlete no longer participates in any of the brand's advertising campaigns for some time.
Charismatic and good with the ball, Vini Jr is well regarded by brands and the general public. Besides Nike, he also has other sponsors.
When he arrived in Qatar for the world Cup, he was in the portfolio of the following companies:
Graduated in Social Communication at the Federal University of Goiás. Passionate about digital media, pop culture, technology, politics and psychoanalysis.