An advertisement for a new pressure cooker did not go as well as expected by the presenter. A pot exploded while being announced as the solution for those who are afraid of this type of problem.
All the confusion happened during an advertising campaign for the program “Santa Receita”, on TV Aparecida. Chef and presenter Leonardo Roncon began his presentation listing the attributes of the product.
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Likewise, he reinforced that many people are afraid to cook in pressure cooker due to the risk of explosion.
“Certainly, you've heard of a pressure cooker that bursts during cooking or people who are scared to death of a pressure cooker”, said the presenter.
Still in the initial presentation, Roncon reports that even his wife was afraid of this model of pan. But, according to him, the new Frigigold pan was a risk-free product.
Meanwhile, he was standing next to a model with beans already boiling. The presenter also points to the pan that has a glass lid and claims that he can open it at any time during cooking.
So, to prove his theory, he decides to take the lid off while cooking takes place. Just as he unlocks the lid, the bean broth explodes through the stove.
The curious fact of the video is that, even after the unexpected outcome, the presenter reaffirmed that the pan was “super safe and beautiful”, in addition to being a “ball show”.
To try to continue his ad, the chef calls the presenter Abiane Souza, asking if she has a promotion for the product. Finally, the professional confirms the promotion and informs the telephone number for the purchase.
(Image: Social networks/Reproduction)
Just like every unusual moment on TV, the explosion of the pressure cooker also circulated on the networks and moved the comments of Internet users.
Despite all the dirt that was on the stove, many people confirmed that they would buy the product, as it did not explode like the traditional pressure cookers, which generate damage and can even cause fatal victims.
On the other hand, other Twitter profiles stated that the video only increased the fear of pressure cookers even more.