A apple, one of the technology giants, has surprised the market by not following the same path as its main competitors, such as Microsoft and Google, when it comes to investing in products focused on Intelligence Artificial (AI).
According to renowned market analyst Ming-Chi Kuo, known for his assertive projections, the company does not plan to launch any AI-based products until the end of next year.
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Other companies are following the path of generative AI, which is the trend of the moment, and Apple seems to be significantly behind in this regard. The company's stance raises questions about its positioning in the technology business.
Kuo also points out that the progress of generative AI at Apple is far behind what has been achieved by competitors, this may explain the more cautious approach in this promising field of technology.
While Microsoft and Google have stood out with generative AI resources in various solutions, such as: Bing, Office, Windows, Edge, Gmail and Google Maps. Apple seems to prefer to wait and develop its strategy in this area more prudently.
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Despite not having concrete plans for integrating generative AI into its products and hardware until 2024, Kuo does not rule out the possibility of the technology being used in Apple products already existing.
This could be an opportunity for the company to surprise consumers with future innovations, even in the face of the accelerated advance of AI in the market.
In addition, the expert predicts that sales of the Vision Pro mixed reality glasses, one of Apple's products, will be low during the 2024 fiscal year.
However, such forecast should not significantly affect the financial results of the company, which has a variety of products and services available to consumers.
While generative AI remains a promising and desired trend in the market, Apple's strategy of waiting and analyzing the landscape could prove to be a smart move.
The company may be planning to surprise the world of technology with its own unique approach, staying true to its DNA of innovation and quality. It remains to be seen how Apple will position itself in the face of the advancement of AI in its products.
One thing is certain: the company continues to be one of the main players in the sector and its next moves are always eagerly awaited by the market and consumers.
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