A true giant in the world of sport, Nike is expanding its horizons in the wellness sector. The company recently announced plans to launch a chain of specialist gyms called ‘Nike Studios’.
It intends to take a comprehensive approach to recruiting new instructors globally, while investing in fundamental fitness principles for which it is recognized: movement, mindfulness, nutrition, rest and connection.
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A spokesperson for the renowned sportswear and footwear brand shared this information with The Messenger, describing its vision for expanding the wellness reach with the new venture.
The company's projects with fitness life or the sporting universe are diverse. This time, Nike could be even closer to its fans!
The first locations chosen for the opening of Nike Studios will be in the cities of Los Angeles, specifically in Newport Beach and West Hollywood.
The company has not revealed, until then, a precise date for the launch. Subscription plan details suggest around $99 monthly, giving you access to unlimited workouts.
(Image: publicity)
As a strategy, Nike embraces two distinct concepts: the Nike Training Studio, focused on improving strength and fitness, and the Nike Running Studio, which combines treadmill workouts with fortification.
With the new foray into the fitness industry, the brand is looking to diversify its offerings and provide consumers with a holistic approach to health and wellness.
Previously, the Nike launched popular fitness apps that offer a variety of classes, such as cardio, strength training, and mobility exercises, as well as running training programs.
In addition, earlier this year, the company established a collaboration with Netflix, through which it offered the streaming platform a series of virtual exercises and yoga classes.
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