The month of August started with pleasant surprises! Free Market surprised the public Brazilian by launching an innovative free entertainment platform, the Play Market.
All the content that the streaming platform has to offer is on Mercado Play! By the way, Netflix should be careful, as the proposal will serve to attract the audience that did not adhere to other subscriptions. Discover the proposal!
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Unlike other options, Mercado Play has the advantage of not requiring the creation of a new user account, nor the acquisition of a paid subscription.
Accessibility is facilitated both by the website on the computer, providing a wide viewing experience, and by the Mercado Livre application on smartphones.
(Image: Mercado Livre/Reproduction)
Due to the realization that many Brazilians and people in Latin America are not subscribed to paid streaming services, the idea of creating Mercado Play arose.
In this initiative, the platform selected free content and made it available through a platform already familiar to users, informs Luiz Barros, vice president of entertainment at Mercado Free.
As announced by the company, Mercado Play incorporates advertisements managed by Mercado Ads, the division of digital advertising from the Argentine company.
With this integration, a new opportunity opens up for advertisers and brands. They now have a new video format in order to reach the audience.
Mercado Play is configured as an entertainment hub that allows users to incorporate the catalogs of renowned streaming platforms, such as Star Plus, Disney Plus, Paramount Plus, among others.
With this approach, MercadoLibre users are able to centralize both free content and access the different paid platforms that arouse their interest.
Subscriptions can be obtained at a promotional price through the website or the app. We have no doubt that this is great news!
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