O Nucoin emerged as Nubank's exclusive digital currency, being presented to the public in March of this year.
Built on Polygon blockchain technology (MATIC), this digital asset takes on a central role within digital banking.
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The essence of Nucoin is intertwined with an innovative rewards program aimed at the institution's customers. The dynamic is clear: by accumulating Nucoins,Nubank customers are eligible for a number of benefits.
Such cryptocurrency thus becomes a utility instrument, functioning as a “utility token”.
In practice, this innovation enables customers to be rewarded for their interaction and engagement with brands they appreciate, within a loyalty network.
Nubank adopted a strategic approach when distributing the tokens, taking into account the level of involvement of each customer with the institution.
The minimum amount distributed to each customer was 50 Nucoins, which today have a value of R$ 4.24. In addition to the purchase option, users have the opportunity to acquire Nucoins in different ways.
These include the use of the roxinho and ultravioleta cards, whether in debit or credit card, as well as the acquisition of cryptocurrencies through the Nubank Cripto service.
Since its launch, Nubank has provided Nucoin to its customers, distributing it as part of its offer.
Currently, customers themselves have the possibility to buy and sell Nucoin directly through the Nubank application. For now, each Nucoin unit is valued at around BRL 0.20.
In a more recent horizon, it is worth mentioning the fact that, in the last thirty days, this crypto asset has shown a remarkable appreciation, surpassing the 725% mark, as indicated by the company.
As for availability, experts claim that the maximum number of Nucoins in circulation has ranged to around the 100 billion mark.
(Image: publicity)
The addition of Nucoin to the ecosystem not only enriches the range of services offered to customers, but also reflects the continued evolution of the financial sector towards digital solutions and innovative.
The structure of Nucoin operates through a system called Proof of Authority (PoA), in which several members participated in the network and took responsibility for processing and validating the transactions.
In contrast to other processing approaches such as the Proof of Work (PoW) system used by Bitcoin, for example, the PoA mechanism requires a smaller amount of energy for validating the transactions.
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