Mike Haracz serves as the head and lead of culinary development at Univar Solutions, a global company.
However, from 2015 to 2019, he played the role of head of culinary innovation at McDonald's, one of the largest fast-food chains in the world.
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Through his presence on TikTok, Haracz is dedicated to educating the public on how to identify quality in a brand establishment.
Your approach in TikTok aims to make viewers aware of the standards of quality and excellence maintained by the company. Thus, it offers valuable insights into the quality of services provided by the McDonalds.
He emphasizes, for example, that a snack must be prepared within five minutes to indicate quality. If this time is exceeded, it could be a sign that the site does not meet expected standards.
Haracz, who recently gained popularity on the platform, is the company's former head of culinary innovation and shares information about the management and routine of the hamburger chain.
He highlights aspects such as waiting time, staff training and the order of orders as indicators that can reveal whether a McDonald's unit is well managed or not.
(Image: publicity)
In his videos, he suggests that shoppers visit the store during peak hours, such as lunch or dinner, and place a rather quirky order: ten block cheeseburgers. He notes that it is possible to customize them with modifications.
If the order is delivered complete and correct, including all requested changes, in less than five minutes, this indicates that the establishment is efficient and well managed.
This test becomes a practical indicator for consumers to evaluate the quality of service, the agility of the staff and the accuracy of orders in a McDonald's restaurant.
He emphasized that the criteria established by the corporation stipulate that branches must complete a simple order within 120 seconds. However, the duration may vary depending on the size of the order.
The objective is to maintain a reduced time to meet brand standards. Haracz explained that the proposed test needs to be carried out within the establishment itself, rather than the drive-thru.
In this way, consumers can get a good idea about all aspects of products and services provided at the McDonald's unit in question.
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