The film “Barbie” achieved much more than social media trends in 2023. Earnings of 1.34 billion dollars validated the film as Warner Bros.'s biggest box office success. The record even surpassed the box office collections of the film “Harry Potter” in 2011.
The iconic doll's surprising cinematic brand demonstrated how traditional products can reinvent themselves, reaching new and “old” audiences.
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Furthermore, the film managed to find space in cinema, even though it is an environment that is currently dominated by superhero franchises.
Thus, with production directed by Greta Gerwig, the film presented a different and provocative narrative to the doll's fans and admirers.
For twelve years, the film “Harry Potter and the Deathly Hallows: Part 2” led the film rankings. Warner Bros. biggest hit., with revenue of US$1,342,359, achieved in 2011.
However, the film starring Margot Robbie and Ryan Gosling reached the US$1,342,401 mark this Monday (28). For some experts, the performance of the 2023 film could be even better if the numbers analyze revenue in the United States and international revenue.
Another incredible prediction is that the revenue value could increase in the coming days, as the film is still showing in several countries around the world.
If the increase happens, “Barbie” could become the biggest box office of the year, surpassing “Super Mario Bros. — The Movie”, which reached US$1.359 billion.
(Image: IMDb/Reproduction)
Since its launch in the 1950s, Barbie has become a culturally significant figure and a symbol of female empowerment. However, its presence in theaters was limited until recently.
With a charismatic script, the production managed to create a film full of current themes. Likewise, the selected cast also boosted the success and engagement of people to watch the film in cinemas.
